Oct 16, 2019
The stats are significant. According to the National Cancer Institute, one in three
women and one in two men will receive a cancer diagnosis in their lifetime. That
means no professional advisor can avoid dealing with the impact of cancer on clients
and their families and loved ones.
While dealing with the more technical ramifications of such a diagnosis is essential
to the role professional advisors serve (for example, legal documents to assure
financial matters can be addressed during a period of illness, financial modeling to
incorporate care costs, etc.), the threshold issue in advising your clients and families
who just received a cancer diagnosis is navigating the tumultuous emotional waters
they now find themselves in. Unless you can show the necessary empathy and ask
the right questions, you may fail to fulfill your role in providing the expertise and
technical guidance clients need.
When a client is in crisis following a cancer diagnosis, you have to take control, be
direct in what information you need and guide the next steps. Clients with a cancer
diagnosis, and their family members, don’t know what they need.
Read their commentary here.
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